Jul 24, 2014

Posts Tagged ‘video presentations’

Behind The Scenes On A Video Shoot

Wednesday, September 29th, 2010

So…what goes on behind the scenes in the making of a corporate video?  Here’s a sneak peak at a nighttime shoot for client Manhattan Associates.  The location:  the historic Fairlie-Poplar district of downtown Atlanta.  Some logistics:  we obtained permits for blocking off one half of a city block for the shoot … a small semi was rented for use as a portable green room/make-up/wardrobe, etc. … props included a delivery truck and boxes all labeled with a fictitious company’s product and logo.  The camera:  Canon 7D.  An unusual challenge:  the video had to be framed so as to work on both a 16:9 format TV monitor and a 60 ft., 4:1 format screen for a live event.

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Do-It-Yourself Video

Thursday, February 25th, 2010

Well it happened again. I ran across another online discussion — this time on Hubspot, one of my very favorite SEO blogs and was dismayed to read the following:

“Gone are the days when you have to spend $10,000+ on a video by acquiring a crew, hiring a director, booking a studio, etc. Creating online video doesn’t have to be hard, nor does it have to look amateurish. If you follow these few basic steps, you can — quickly and easily — create a video yourself that shines…”

If you follow that line of thinking — it should be no problem using your own snapshots of the company executives in your next annual report, right? I mean, look at the great digital cameras that are available today. And iPhoto makes retouching so easy!

Here was my response to their blog:

Don’t ever forget that your brand is judged everyday by the quality of the messages and images you put in front of your audiences.

It may not be fair, but if your web site, printed materials or video look amateurish — that’s EXACTLLY the impression your prospects will now have about your organization. Amateurish. Unsophisticated. Unprofessional. Small. Not a major player.

You know you’ve thought the same thing about other companies’ sites when you’ve been online.

So, it’s true — the low cost of HD video cameras and laptop or even web based editing software is making video production much more accessible to everyone.

And, for video testimonials and simple short messages from executives — most companies can and should be able to create good video on their own.

But before you take on a video project with no outside professional help, remember some of the tough lessons companies had to learn back in the 90s when Desktop Publishing was all the rage.

I actually worked with a company that purchased Corel Draw and a color printer and told the RECEPTIONIST to learn how to use both so that they could “spice up” their proposals. Care to guess how that all worked out?

OK, so the point is this: just because you CAN layout a brochure — or point a video camera in the general direction of your CEO — doesn’t mean you SHOULD.

It sounds trite, but it’s true — you only get one chance to make a first impression.

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Taking Your Show on the Road

Monday, November 3rd, 2008

All I can say is hallelujah!  A projector the size of an iPod could soon be projecting near-HD quality video. With a price tag of around $200, this could be the beginning of a whole new era for business presentations.
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