Blog

By Brent Hermansen
 • 
1 week ago

Statistics show that more than 205 billion emails are sent every day, many of which have commercial intent. Companies use email to promote their respective products, services and brand. It’s a powerful marketing channel that delivers real results.

According to an Experian study, …
Read More

By Brent Hermansen
 • 
1 week ago

Video is expected to account for nearly 75% of all web traffic in 2017, according to a study cited by HubSpot. As mobile broadband speeds improve and devices become faster, more and more Internet users will watch online videos. Of course, this means a …
Read More

By Brent Hermansen
 • 
1 week ago

There are roughly 28 million small businesses operating in the United States, according to the U.S. Census Bureau. However, statistics show that more than half of these small businesses will close their doors within their first five years. With such a high rate of failure, …
Read More

By Brent Hermansen
 • 
1 week ago

Keyword research is essential to the success of any digital marketing strategy, and video marketing is no exception. Producing and marketing videos around specific keywords, known as target keywords, will allow you to reach your business’s prospective audience, generating more conversions and a higher return …
Read More

By Brent Hermansen
 • 
6 months ago

It’s been a long time in the making, but Facebook now supports 4K video. Up until now, users have been restricted to using lower resolutions. But given the widespread popularity surrounding 4K, it was only a matter of time before Facebook jumped on the bandwagon.


Read More

By Brent Hermansen
 • 
6 months ago

Think you know everything there is to know about video marketing? You might be surprised to learn the truth regarding some of the tactics used by companies. In this post, we’re going to explore some of the top video marketing myths and misconceptions.

Myth: No …
Read More

By Brent Hermansen
 • 
6 months ago

More and more businesses are using explainer videos to reach and engage with their target audience. It’s become such an effective tactic, in fact, that YouTube is now filled with such videos. But unless you’re familiar with explainer videos, you might be wondering how they …
Read More

By Brent Hermansen
 • 
6 months ago

Businesses of all sizes and industries can benefit from the use of video. According to a study conducted by Animoto, eight out of 10 millennials are influenced by video when making purchases. Other studies have shown that adding video to a landing page can increase …
Read More

By Brent Hermansen
 • 
6 months ago

Designing an effective landing page requires a different approach than designing a typical website. The entire purpose of a landing page is to funnel visitors to a specific offer; therefore, less emphasis is placed on traditional website elements like navigation and content hierarchy. Instead, they …
Read More

By Brent Hermansen
 • 
6 months ago

This is a question many business owners and marketers ask. Once you’ve invested the necessary time, energy and resources into creating a video, you’ll need to publish that video on the appropriate platforms. So, where exactly should you publish your marketing videos? Here are a …
Read More

Blue Marble Blog

The latest art, science, trends and stats for video marketing.