Blog

By Brent Hermansen
 • 
3 months ago

Video has become a leading digital marketing strategy for businesses. According to a report by HubSpot, more than half of all marketing professionals worldwide cite video as offering the highest return on investment (ROI) of all content types. By investing additional money and resources …
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By Brent Hermansen
 • 
3 months ago

Video marketing has become a central focal point for many business owners and digital marketers. It allows for deeper and more meaningful messages when compared to traditional marketing tactics. However, you might be surprised to learn some of the following facts about video marketing and …
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By Brent Hermansen
 • 
3 months ago

Live streaming video on Facebook will soon become a little easier thanks to a new tool offered by the social media giant.

Facebook Live

Facebook has allowed users to live stream video for a while now. The aptly named Facebook Live allows anyone with …
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By Brent Hermansen
 • 
3 months ago

There are multiple ways to produce stellar marketing videos, only one of which involves live action. Whether your company revolves around business-to-consumer (B2C) or business-to-business (B2B) sales, you should consider using animated video.

This alternative video style lives up to its namesake by featuring multiple …
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By Brent Hermansen
 • 
3 months ago

Does your company’s website feature video content? If not, you should consider adding it. It’s a simple and effective way to enhance your company’s presence on the web in more ways than one. Here are seven undeniable reasons why every company website needs video.

#1) …
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By Brent Hermansen
 • 
3 months ago

Statistics show that more than 205 billion emails are sent every day, many of which have commercial intent. Companies use email to promote their respective products, services and brand. It’s a powerful marketing channel that delivers real results.

According to an Experian study, …
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By Brent Hermansen
 • 
3 months ago

Video is expected to account for nearly 75% of all web traffic in 2017, according to a study cited by HubSpot. As mobile broadband speeds improve and devices become faster, more and more Internet users will watch online videos. Of course, this means a …
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By Brent Hermansen
 • 
3 months ago

There are roughly 28 million small businesses operating in the United States, according to the U.S. Census Bureau. However, statistics show that more than half of these small businesses will close their doors within their first five years. With such a high rate of failure, …
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By Brent Hermansen
 • 
3 months ago

Keyword research is essential to the success of any digital marketing strategy, and video marketing is no exception. Producing and marketing videos around specific keywords, known as target keywords, will allow you to reach your business’s prospective audience, generating more conversions and a higher return …
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By Brent Hermansen
 • 
9 months ago

It’s been a long time in the making, but Facebook now supports 4K video. Up until now, users have been restricted to using lower resolutions. But given the widespread popularity surrounding 4K, it was only a matter of time before Facebook jumped on the bandwagon.


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Blue Marble Blog

The latest art, science, trends and stats for video marketing.