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Author: Brent Hermansen

4 Video Marketing Tips to Convert Browsers Into Shoppers

Online video is an essential selling tool for countless companies. According to Google, four in five consumers have purchased a product  they discovered on YouTube, while nine in 10 consumers have found a new brand on YouTube. Given today’s highly competitive business-to-consumer (B2C) landscape, companies can’t ignore these statistics. Unfortunately, many companies struggle to generate …