Category: Business Video

If a picture is worth a thousand words, a video is worth a million — well, technically 1.8 million words, according to Forrester Research’s Dr. James McQuivey. As such, it’s become a fundamental tool used in corporate marketing. Using video, companies can connect with prospects and customers while increasing their brand’s visibility. If you’re still …

Continue reading “8 Big Uses for Corporate Video”

Creating a video can be as simple as turning on your webcam or smartphone camera and recording yourself talk for 30 seconds. In some cases, simple videos such as these can yield results. But if you’re looking to create a video for your business, you probably want to present your brand is the most professional …

Continue reading “So You’ve Decided to Produce a Video: Here’s What to Expect”

YouTube is a powerful platform on which to promote your marketing videos. Statistics show that more than 1.3 billion people use YouTube, 70% of whom reside in the United States. YouTube is also available to residents in other countries. Currently, there are 42 different “localized” versions of the Google-owned and operated video sharing platform. Businesses …

Continue reading “7 Powerful YouTube Optimization Strategies”

Congratulations on your decision to invest in professional video for your business. Whether you’re looking to increase sales, generate more leads or simply create stronger brand recognition, video can help you achieve these goals and more. Assuming this is your first time experimenting with video, however, you may want to start slow — and that’s …

Continue reading “Dipping Your Toe in the Video Pool”