If a picture is worth a thousand words, a video is worth a million — well, technically 1.8 million words, according to Forrester Research’s Dr. James McQuivey. As such, it’s become a fundamental tool used in corporate marketing. Using video, companies can connect with prospects and customers while increasing their brand’s visibility. If you’re still …
Category: Business Video
So You’ve Decided to Produce a Video: Here’s What to Expect
Creating a video can be as simple as turning on your webcam or smartphone camera and recording yourself talk for 30 seconds. In some cases, simple videos such as these can yield results. But if you’re looking to create a video for your business, you probably want to present your brand is the most professional …
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7 Powerful YouTube Optimization Strategies
YouTube is a powerful platform on which to promote your marketing videos. Statistics show that more than 1.3 billion people use YouTube, 70% of whom reside in the United States. YouTube is also available to residents in other countries. Currently, there are 42 different “localized” versions of the Google-owned and operated video sharing platform. Businesses …
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Dipping Your Toe in the Video Pool
Congratulations on your decision to invest in professional video for your business. Whether you’re looking to increase sales, generate more leads or simply create stronger brand recognition, video can help you achieve these goals and more. Assuming this is your first time experimenting with video, however, you may want to start slow — and that’s …
Video Marketing Trends to Watch in 2017
With 2017 being declared the “year of video marketing,” businesses of all shapes and sizes are now using it to connect with their respective audiences. Using video, companies can promote their products or services, increase brand recognition and establish themselves as a thought leader in their niche. However, there are certain trends in video marketing …