Blog

By Brent Hermansen
 • 
3 weeks ago

With its massive base of 2.07 billion plus monthly users, Facebook is the perfect platform on which to promote your business. Facebook even has a paid advertising service, Facebook Ads, that supports both text and video ads and has become a popular marketing channel for …
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By Brent Hermansen
 • 
3 weeks ago

When producing videos for your business’s marketing and brand-building strategy, you should consider mobile compatibility. Just because a video loads and functions when viewed on a desktop computer doesn’t necessarily mean it will do the same on a smartphone or tablet.

Mobile devices typically have …
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By Brent Hermansen
 • 
3 weeks ago

YouTube is a powerful video marketing tool that can help your business attract more customers. According to TechCrunch, more than 1.5 billion people use the video-sharing platform each month. With that said, YouTube is only an effective marketing tool if users actually see and …
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By Brent Hermansen
 • 
4 weeks ago

With more than 800 million active users as of September 2017, Instagram is one of the world’s most popular social media networks. While it falls short of Facebook’s 2.07 billion users, it’s particularly popular among millennials — a coveted demographic for countless business owners. According …
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By Brent Hermansen
 • 
4 weeks ago

As online video consumption continues to increase, more and more business owners are making it a part of their digital marketing strategy. Statistics show that video offers a higher return on investment (ROI) than any other content type. Whether you’re looking to sell a product, …
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By Brent Hermansen
 • 
1 month ago

With 2018 here in full force, there’s no better time than now to familiarize yourself with the latest video marketing trends. Like other forms of digital marketing, video continues to evolve from year to year. As a result, business owners and marketers must stay on …
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By Brent Hermansen
 • 
1 month ago

Twitter, the world’s most popular microblogging platform, has announced a new ad format to help business owners reach their target audience and generate more conversions. Known as Video Website Cards, it’s an extension of the network’s Website Cards, which it launched it 2014. So, how …
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By Brent Hermansen
 • 
1 month ago

Adding video to your business’ website offers several benefits. For starters, it allows you to consolidate more content into less space. There’s an old saying that a picture is worth a thousand words. Well, according to Forrester Research, video is worth 1.8 million words. …
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By Brent Hermansen
 • 
1 month ago

Launched more than a decade ago by tech-savvy entrepreneurs Steve Shen, Chard Hurley and Jawed Karim, YouTube is the world’s leading video-sharing website. According to the internet traffic analysis company Alexa, it’s the second-most popular website in terms of traffic. Every day, millions of users …
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By Brent Hermansen
 • 
1 month ago

Rather than only publishing text content on your business’ website, you should diversify your online content with video as well. Doing so offers countless benefits, including increased traffic, more leads and conversions, and even higher search rankings. However, there are a few things you must …
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Blue Marble Blog

The latest art, science, trends and stats for video marketing.