Generated by All in One SEO v4.9.10, this is an llms.txt file, used by LLMs to index the site. # BLUE MARBLE - B2B Video Agency An Atlanta B2B Video Production Agency ## Sitemaps - [XML Sitemap](https://bluemarblemedia.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Blog](https://bluemarblemedia.com/?page_id=4270) - Blog posts and article from the Blue Marble team. - [The Key to Successful Testimonials (Hint: it's not the person on-screen)](https://bluemarblemedia.com/the-key-to-successful-testimonials-hint-its-not-the-person-on-screen/) - If you’re thinking that just about anyone can ask questions, here’s what’s different about a professional interviewer. - [Respecting Generational Preferences in B2B Marketing: Part One - Millennials](https://bluemarblemedia.com/respecting-generational-preferences-in-b2b-marketing-part-one-millennials/) - Ever wondered why some of your marketing messages hit home while others just fall flat? Well, it might be a case of one-size-does-not-fit-all when it comes to generational marketing. Understanding what makes each generation tick can transform your marketing game. This is the first part of our series on how to connect with different generations, - [Three Standout Strategies for Capturing Client Testimonials on Video](https://bluemarblemedia.com/three-standout-strategies-for-capturing-client-testimonials-on-video/) - It’s no secret that client testimonials are marketing gold - especially if they’re on video. But what’s the best way to capture them? - [The Power of Motion Graphics: Making Complex Ideas a Piece of Cake](https://bluemarblemedia.com/the-power-of-motion-graphics-making-complex-ideas-a-piece-of-cake/) - By now we’ve all heard or read the science: the human brain craves a good story. It’s wired to do its best learning through storytelling. - [9 SEO Tactics to Supercharge your B2B Videos with YouTube](https://bluemarblemedia.com/9-seo-tactics-to-supercharge-your-b2b-videos-with-youtube/) - You’ve commissioned an awesome video – it’s on your website, posted to LinkedIn, on the video wall in the reception area and part of your tradeshow overheads. In the B2B space, that’s all you need, right? - [Text in Videos: The Unsung Hero in B2B Marketing](https://bluemarblemedia.com/the-unsung-hero-in-b2b-marketing/) - Let’s consider one of our favorite tools for B2B videos: – text. - [A Different Type of Explainer Video: The Arthritis Foundation Speaks to Physicians](https://bluemarblemedia.com/a-different-type-of-explainer-video-the-arthritis-foundation-speaks-to-physicians/) - For some folks, the term “explainer video” has evolved to mean “animation” or “motion graphics”, or even more specifically, “whiteboard video”, yet this series doesn’t use any of those styles. - [Choosing the Right Video Agency](https://bluemarblemedia.com/choosing-the-right-video-agency/) - Choosing the right video agency boils down to three questions and we outline how we would approach the search for the right agency. - [Four Reasons Humor Delivers Big for B2B Marketing Videos](https://bluemarblemedia.com/four-reasons-humor-delivers-big-for-b2b-marketing-videos/) - Recent research shows the power of humor for making connections with viewers. Here are four reasons to actively include humor as part of your marketing strategy. - [The Power of an Evergreen Concept](https://bluemarblemedia.com/the-power-of-an-evergreen-concept/) - Six years ago, we pitched a campaign concept to SAP that used “then vs. now” to show how much better work life would be with SAP solutions in place. - [Behind the Scenes: Prop Magic for a Powerful Before & After Story](https://bluemarblemedia.com/behind-the-scenes-prop-magic-for-a-powerful-before-after-story/) - For more than a decade, Blue Marble and the marketing team at SAP have been creating all kinds of videos together, but one series in particular continues to be a hit. - [Leveraging Technology to Capture Interviews Remotely](https://bluemarblemedia.com/leveraging-technology-capture-interviews-remotely/) - Nothing makes an impact like a personal testimonial. But, it’s not always convenient, practical or affordable to ask your customers, executives, industry experts and others to go to a studio or have a video crew come to them. - [Ups and Downs with Drones in Marketing Videos](https://bluemarblemedia.com/ups-and-downs-with-drones-in-marketing-videos/) - Our favorite thing about well-executed drone work: it provides perspectives that can’t be captured in any other way. The cost of aerial shooting is relatively low, compared to the dramatic impact and creative options gained by adding it. - [Hosting a Video Crew in Your Office](https://bluemarblemedia.com/hosting-a-video-crew-in-your-office/) - Shooting a video on-site at your corporate offices or other facilities is a fairly common experience for most corporate marketing teams, but knowing how to prepare for the big shoot day is another story. - [January Event? Start the video production process now.](https://bluemarblemedia.com/january-event-start-the-video-production-process-now/) - If you have a major event in January and new videos are on your to-do list, it may seem like early October is too early to get started on planning. - [What Are Bumper Video Ads?](https://bluemarblemedia.com/what-are-bumper-video-ads/) - When exploring some of the different video ad formats supported by YouTube -- available through the Google Ads platform -- you'll probably come across "bumper ads". Originally launched in 2016, bumpers have become an increasingly popular video ad format. But, are they are a smart investment for your company's digital marketing strategy? In this post, - [10 Reasons Every Small Business Should Use Video Marketing](https://bluemarblemedia.com/10-reasons-every-small-business-use-video-marketing/) - There are roughly 28 million small businesses operating in the United States, according to the U.S. Census Bureau. However, statistics show that more than half of these small businesses will close their doors within their first five years. With such a high rate of failure, some entrepreneurs are reluctant to start a small business. The - [Video Marketing Trends to Watch in 2017](https://bluemarblemedia.com/video-marketing-trends-watch-2017/) - With 2017 being declared the "year of video marketing," businesses of all shapes and sizes are now using it to connect with their respective audiences. Using video, companies can promote their products or services, increase brand recognition and establish themselves as a thought leader in their niche. However, there are certain trends in video marketing - [Why You Should Use Animated Video In Your Digital Marketing Strategy](https://bluemarblemedia.com/use-animated-video-digital-marketing-strategy/) - There are multiple ways to produce stellar marketing videos, only one of which involves live action. Whether your company revolves around business-to-consumer (B2C) or business-to-business (B2B) sales, you should consider using animated video. This alternative video style lives up to its namesake by featuring multiple frames of animated, illustrated designs woven together to create the - [Video Trend: Consumers Follow Brands Across Platforms and Formats](https://bluemarblemedia.com/video-trend-consumers-follow-brands-across-platforms-and-formats/) - The Think with Google research team discovered that the more video formats brands use to tell their story, the more likely they will be to capture consumer slice-of-mind. - [How a Video Agency Partnership Helped One Company Evolve to Become Two](https://bluemarblemedia.com/how-a-video-agency-partnership-helped-one-company-evolve-to-become-two/) - Our advice? When you find a video agency that delivers great results while still being easy and fun to work with – stick with them – even if it’s not the kind of video they’ve produced for you before. - [Video. Why B2B Buyers Just Can't Get Enough.](https://bluemarblemedia.com/video-why-b2b-buyers-just-cant-get-enough/) - The power of video has never been more apparent nor more documented than it is in 2023. B2B buyers are gobbling up video at unprecedented rates. - [If You Think “Structure” and “Creativity” are Polar Opposites, Think Again!](https://bluemarblemedia.com/if-you-think-structure-and-creativity-are-polar-opposites-think-again/) - We created a brainstorming process for our team that gets more great concepts out on the table in the shortest amount of time possible. - [Making the Emotional Connection | Case Study: PrimeRx](https://bluemarblemedia.com/case-study-primerx/) - PrimeRx, a pharmacy management software company, came to us requesting a Brand Image video that would showcase who they are and what they care about – without any mention of products. - [Behind-the-Scenes: The Big Picture](https://bluemarblemedia.com/behind-the-scenes-the-big-picture/) - An overnight shoot on the streets of downtown Atlanta. - [A Salute to the Supply Chain Heroes!](https://bluemarblemedia.com/a-salute-to-the-supply-chain-heroes/) - Wow, the global supply chain has been a hot topic lately -- and not in a positive way! Well, amid all the current supply chain frustrations and stress, we’d like to flip the script for a moment and offer a heartfelt Thank You to the supply chain heroes working hard to keep commerce moving and - [Video Series Highlights Georgia Center of Innovation Successes](https://bluemarblemedia.com/small-videos-highlight-big-impact-at-the-georgia-center-of-innovation/) - Check out the video we shot about Carbice, a Georgia-based company that’s redefining what’s possible with thermal material technology - [Why a Video Agency of Record Made Sense for the Georgia Dept. of Economic Dev.](https://bluemarblemedia.com/why-a-video-agency-of-record-made-sense-for-the-georgia-dept-of-economic-dev/) - Helping Tell the World: Georgia is the #1 State for Business - [Legacy Films: The Unexpected Holiday Gift You’ll Want to Look Into Now](https://bluemarblemedia.com/legacy-films-the-unexpected-holiday-gift-youll-want-to-look-into-now/) - We hate to interrupt your summertime with this breaking news! - [From Marketing Budgets to Video Assets](https://bluemarblemedia.com/from-marketing-budgets-to-video-assets/) - As everyone knows, the magic word on a video shoot is “action” - [3 Ways a Video Agency of Record Saves You Time, Money and Headaches](https://bluemarblemedia.com/3-ways-a-video-agency-of-record-saves-you-time-money-and-headaches/) - Produce better videos faster with a partner who knows you, your business and budgets. - [How We Helped LotVision Stand Out in the Parking Lot](https://bluemarblemedia.com/how-we-helped-lotvision-stand-out-in-the-parking-lot/) - Ever squinted at a baking hot parking lot crammed with clone-like gray sedans, each one identical to the last? - [Blue Marble wins Platinum!](https://bluemarblemedia.com/blue-marble-wins-platinum/) - We are stoked to announce that we’ve received the Platinum Hermes award for the SAP How We Did It video series in the Video/Marketing category. For Hermes awards, that’s the best of the best, and we couldn’t have done it without the partnership of our long-standing client, SAP. These B2B videos were produced earlier this - [Getting Partners Excited about Payment Solutions Pays Off](https://bluemarblemedia.com/getting-partners-excited-about-payment-solutions-pays-off/) - Working with Alegeus’ team, we crafted a video story that gave insight into the lives of patients and the behind-the-scenes business of making it all happen. - [Staying Up to Speed with Manhattan Associates and a Rapidly Evolving Industry](https://bluemarblemedia.com/staying-up-to-speed-with-manhattan-associates-and-a-rapidly-evolving-industry/) - No single video tells the whole story of a company, just as no single video defines Blue Marble’s long standing relationship with Manhattan Associates. - [3 Reasons Why Summer is the Time for Video](https://bluemarblemedia.com/3-reasons-why-summer-is-the-time-for-video/) - Don’t Let Those Fall Conferences and Trade Shows Sneak Up on You - [From Local to Global: Georgia's Export Team helps Teverra Go International](https://bluemarblemedia.com/from-local-to-global-georgias-export-team-helps-teverra-go-international/) - Video’s always a powerful way to extend your reach. And for the Georgia Department of Economic Development’s (GDEcD) International Trade division, that reach needs to be global. - [How to Budget for an Internal Video](https://bluemarblemedia.com/how-do-you-budget-for-an-internal-video/) - If It's worth spending the money to train your employees, isn't it worth making sure they pay attention? - [Call Time - Here Comes A Video Shoot](https://bluemarblemedia.com/call-time-here-comes-a-video-shoot/) - For the experienced crew, this is a regular day at work - a familiar mission with a hard deadline. - [3 Takeaways from Super Bowl Commercials You Can Use For Corporate Videos](https://bluemarblemedia.com/what-can-you-take-from-super-bowl-commercials-for-your-corporate-videos/) - There’s simply no other brand viewing event like the Super Bowl commercials.The question is … what can we find in all of the super-ness that can help you get the most from your next video project? - [Using Motion Graphics to Turn Complex into Compelling](https://bluemarblemedia.com/using-motion-graphics-to-turn-complex-into-compelling/) - Animation and motion graphics are two of the most flexible and efficient ways to use video. - [6 Ways to Supercharge Your Sales Funnel with Video](https://bluemarblemedia.com/6-ways-to-supercharge-your-sales-funnel-with-video/) - It’s Marketing 101 - Meet the Customer Where They Are. - [6 Ways to Make a Big Impression with Video Walls](https://bluemarblemedia.com/6-ways-to-make-a-big-impression-with-video-walls/) - The right content on the right wall can be a game changer - [Stuff Worth Watching](https://bluemarblemedia.com/stuff-worth-watching-2/) - John Lewis is a highly anticipated and much-loved part of the Yuletide tradition - [To create a B2B video concept with feeling, we had to open our ears](https://bluemarblemedia.com/to-create-a-b2b-video-concept-with-feeling-we-had-to-open-our-ears/) - Moving from idea to script to storyboards and graphics and editorial techniques is a process that calls for a unique collection of resources and experience. Moving from idea to script to storyboards and graphics and editorial techniques is a process that calls for a unique collection of resources and experience. - [When does a B2B video concept have “legs”?](https://bluemarblemedia.com/when-does-a-b2b-video-concept-have-legs/) - Some say the best test of a good idea is how few words it takes to express it. - [Ready to Bring Your Brand to Life in the Best Way? How About More Than One?](https://bluemarblemedia.com/ready-to-bring-your-brand-to-life-in-the-best-way-how-about-more-than-one/) - Leading a brand means recognizing that not all of your key audiences share the same point-of-view. - [Need to explain a visionary concept? Create an aha-moment with Blue Marble Video.](https://bluemarblemedia.com/need-to-explain-a-visionary-concept-create-an-aha-moment-with-blue-marble-video/) - Here’s the idea. A train arrives at a station. Never stops. And changes everything. - [Blue Marble wins 2022 Best of Georgia Award](https://bluemarblemedia.com/blue-marble-wins-2022-best-of-georgia-award/) - Pardon our celebration, but we’re excited to announce another industry award - [This One’s for You!](https://bluemarblemedia.com/this-ones-for-you/) - Join us in Celebrating our Latest Telly Award When you put your heart and soul into every video project, it’s truly gratifying to win a Telly Award! Our work with long-time client Manhattan Associates was selected for a 2021 Silver Telly Award from over 12,000 entries from all 50 states and 5 continents. This is - [Eight Essentials for Producing Super Successful B2B Videos](https://bluemarblemedia.com/eight-essentials-for-producing-super-successful-b2b-videos/) - B2B video is pretty much everywhere these days, and it’s not just the marketing department driving the projects. - [Eight Essentials to Consider when Producing a B2B Video: Part 2](https://bluemarblemedia.com/eight-essentials-to-consider-when-producing-a-b2b-video/) - Here are steps five through eight – ready to share with anyone new to video creation. - [Video Production Nightmares](https://bluemarblemedia.com/video-production-nightmares-2/) - Thank goodness our Blue Marble producers sweat the details so you don’t have to! - [Blue Marble Video Wins Again!](https://bluemarblemedia.com/blue-marble-wins-again/) - Drumroll please… - [A Good Idea Has Staying Power](https://bluemarblemedia.com/a-good-idea-has-staying-power/) - Trends come and go faster than ever, but a good idea can stand the test of time. - [Wordle for Music Lovers](https://bluemarblemedia.com/wordle-for-music-lovers/) - We’re always looking out for creative inspiration - [Video. Rocket Fuel for a Successful Brand Launch](https://bluemarblemedia.com/video-rocket-fuel-for-a-successful-brand-launch/) - A Step-By-Step Case Study: Creating a Brand Launch Video for Aptean - [Why Video Should Be Part of Your Brand Launch](https://bluemarblemedia.com/why-video-should-be-part-of-your-brand-launch/) - When the workshops and focus groups and obsessing over color palettes are all complete, you get one chance to introduce your brand to the world. Months of painstaking decision making are reduced to a single first impression. You need to launch your brand with passion, energy and an emotional hook that grabs your audience immediately. You - [Manhattan Associates. Seizing Opportunity in the Supply Chain Revolution.](https://bluemarblemedia.com/4765-2/) - The supply chain world was changing fast, and so was the world of digital marketing. Manhattan Associates had discovered the importance of video to marketing success, and Blue Marble was brought in to up their video game. “When Blue Marble was brought in, I saw what could be done with video – the output, the - [What makes a great B2B video hook?](https://bluemarblemedia.com/blue-marble-video-leadership-series-1/) - LinkedIn Video Report reveals the importance of a great hook - [It’s Official! Another Win as Video Agency of Record](https://bluemarblemedia.com/its-official-another-win-as-video-agency-of-record/) - Ga Dept of Economic Development Selects Blue Marble We’re so excited we had to pinch ourselves! After a detailed bid review that involved 18 other agencies, Blue Marble has been selected as the Video Agency of Record for the Georgia Department of Economic Development. We just love collaborating with the awesome team at GDEcD to - [Wait...Another Award?](https://bluemarblemedia.com/wait-another-award/) - Celebrating Excellence in B2B Video Production Join us in a happy dance as we celebrate another industry honor! Clutch has selected Blue Marble as a 2021 award winner for Excellence in Video Production Services. We just love making great videos that build B2B brands and help our clients reach their sales and marketing goals. This - [Video Brand Guidelines – Part 2](https://bluemarblemedia.com/video-brand-guidelines-part-2/) - How to leverage video across your enterprise while keeping it on-brand - [It’s Budget Planning Season!](https://bluemarblemedia.com/5151-2/) - 6 high-impact video projects for big results in 2022. - [Video Production Nightmares](https://bluemarblemedia.com/video-production-nightmares/) - Top 10 Terrors that Keep Producers Up at Night If we haven’t actually experienced it, we’ve definitely lost sleep over it. Thank goodness our Blue Marble producers sweat the details so you don’t have to! 10. The catering company arrives at the shoot with no vegetarian options for your client. 9. Your principal actor has - [The Legacy Film. A documentary about you.](https://bluemarblemedia.com/the-legacy-film-a-documentary-about-you/) - A side of Blue Marble devoted to telling the personal stories of real people and their families - [Behind the Scenes: Putting Georgia’s Center of Innovation prominently on the map](https://bluemarblemedia.com/behind-the-scenes-putting-georgias-center-of-innovation-prominently-on-the-map/) - A sneak peak at the new economic development video you’ll be seeing soon Where exactly is Georgia’s Center of Innovation, and what exactly do they do? Shooting just wrapped for a new video that will make it all delightfully clear. We’ve gone on and on about how much we love collaborating with the awesome team - [Behind the Scenes: Brand Building with a Sexy Retail Fashion Shoot](https://bluemarblemedia.com/behind-the-scenes-brand-building-with-a-sexy-retail-fashion-shoot/) - In honor of TBT — we’re revisiting a Brand launch video with a behind-the-scenes concept created to introduce One Scottsdale. - [Behind the Scenes: Putting Social Videos to Work](https://bluemarblemedia.com/behind-the-scenes-putting-social-videos-to-work/) - 2 Days and 11 Videos - [Behind the Scenes: Celebrating Summer on a Lakefront Location](https://bluemarblemedia.com/behind-the-scenes-celebrating-summer-on-a-lakefront-location/) - Sometimes, working from sunrise to sunset can be the best part of the job! Take, for instance, a recent B2B video project that had one of our crews traveling to Georgia’s stunning Lake Lanier to capture the fun of a lakefront getaway over the course of a two-day shoot. No actors for this one. Instead, - [Behind the Scenes: Not a Moment to Spare in our Super Fun, Two-Day Bowling Alley Shoot!](https://bluemarblemedia.com/behind-the-scenes-not-a-moment-to-spare-in-our-super-fun-two-day-bowling-alley-shoot/) - No gutter balls here! - [Measuring Results in Creative B2B Video Production](https://bluemarblemedia.com/measuring-results-in-creative-b2b-video-production/) - How do you measure the success of a Video production? Focus groups? Click throughs? An “attagirl” from the CEO? For us, it’s all about returning clients — so many coming back, year after year — entrusting us with projects big and small. At Blue Marble, we specialize in B2B video that breaks through the noise - [The 6 Elements of Video Brand Guidelines](https://bluemarblemedia.com/the-6-elements-of-video-brand-guidelines/) - With video being created across your enterprise, it’s more important than ever to keep it all brand-aligned. After more than... - [Every Great Video Starts with an Awesome Script](https://bluemarblemedia.com/every-great-video-starts-with-an-awesome-script/) - How do you say we’re a big deal without actually saying we’re a big deal? - [Location is Everything. Jack Henry Rolls the Cameras and Strikes up Community Fun at the Local Bowling Alley.](https://bluemarblemedia.com/location-is-everything-jack-henry-rolls-the-cameras-and-strikes-up-community-fun-at-the-local-bowling-alley/) - What one location says Hometown USA better than a bowling alley? - [Go Where Your Audience Hangs Out. 11 TikTok-Inspired Videos Designed for a Younger, Social-Media-Minded Audience](https://bluemarblemedia.com/go-where-your-audience-hangs-out-11-tiktok-inspired-videos-designed-for-a-younger-social-media-minded-audience/) - Georgia is an awesome place to live and work – but why tell Millennial and Gen Z career-seekers that Georgia is bursting with job opportunities when we could show them that the peach state is the place to be – through 11 on-trend TikTok-inspired videos. A while back, we posted a sneak peek at these - [Motion Graphics Work Magic for #B2B Videos](https://bluemarblemedia.com/motion-graphics-work-magic-for-b2b-videos/) - What is it about animation that instantly captures nearly everyone’s attention? - [Blue Marble Video Wins Summit Award](https://bluemarblemedia.com/blue-marble-video-wins-2022-summit-award/) - We’re proud to have won a “Leader Award” in the 2021 Summit Emerging Media Awards - [B2B Content That Looks and Feels Like Consumer Content? For Sure!](https://bluemarblemedia.com/b2b-content-that-looks-and-feels-like-consumer-content-for-sure-2/) - A B2B video that packs in all the fun of consumer content? Challenge accepted! - [6 Quick Tips for Smooth Sailing on Your Next Video Project – From the Inside Out](https://bluemarblemedia.com/6-quick-tips-to-achieve-smooth-sailing-on-your-next-video-project-from-the-inside-out/) - What’s better than receiving a completed B2B video that hits all the right notes? How about a creative and collaborative video production experience that runs smoothly, from start to finish. The difference between an okay and outstanding video production experience almost always starts with an internal team that’s aligned and prepared – well before you - [Blue Marble Video Wins 2022 Telly Award](https://bluemarblemedia.com/blue-marble-video-wins-2022-telly-award/) - Celebrating Client Success -- and our Latest Telly Award! - [Kick Off Your Live Event With a Video Opener](https://bluemarblemedia.com/kick-off-your-live-event-with-a-video-opener/) - The key to any video opener is to keep it brief but intense. - [Why Georgia? These Videos Will Have You Asking Why Not Georgia!](https://bluemarblemedia.com/why-georgia-these-videos-will-have-you-asking-why-not-georgia/) - Why bring your business to Georgia? Countless reasons! - [How Long Does it Take to Make a Video?](https://bluemarblemedia.com/how-much-time-does-it-take-to-make-a-video/) - How long does it take to make a B2B video? Well, like most things in life – it depends! But if a quick set of guidelines is what you need just to get the ball rolling, we’ve put together a brief overview of the four main types of videos in terms of the time they - [Liven-Up LIVE Events with Video Assets that Move the Audience](https://bluemarblemedia.com/liven-up-live-events-with-video-assets-that-move-the-audience/) - Here are a few examples that can really kick your live event up a notch or two (or three or four). Here are a few examples that can really kick your live event up a notch or two (or three or four). - [Two days, 11 TikTok-inspired Videos](https://bluemarblemedia.com/two-days-11-tiktok-inspired-videos/) - Get the most out of a shoot. - [The Interview Video – Part 2](https://bluemarblemedia.com/the-interview-video-part-2/) - The Good, the Bad, and the Interview Questions. - [B2B Video Awesomeness Starts with Smart Preparation](https://bluemarblemedia.com/b2b-video-awesomeness-starts-with-smart-preparation/) - Our Pre-Production Checklist helps makes sure your video’s a winner. - [How Much Does a Video Cost?](https://bluemarblemedia.com/how-much-does-a-video-cost/) - 5 Factors That Affect Price - [One Shoot - Two Videos, and More](https://bluemarblemedia.com/one-shoot-two-videos-and-more/) - A behind-the-scenes peek at a professional #B2BVideo production - [We Made it Work!](https://bluemarblemedia.com/we-made-it-work/) - A tight budget was no match for Kindred at Home’s big heart and Blue Marble’s enthusiasm for a good cause. - [Make it Short, But Also Make it Long](https://bluemarblemedia.com/make-it-short-but-also-make-it-long/) - How to choose the best length for your B2B video. - [Six High-Impact Trends in B2B Video for 2022](https://bluemarblemedia.com/six-high-impact-trends-in-b2b-video-for-2022/) - Video will account for 82% of global Internet traffic in 2022. That’s a jaw-dropping statistic and one worth paying attention to. - [Got A Big Event? Get Blue Marble.](https://bluemarblemedia.com/got-a-big-event-get-blue-marble/) - New Video Celebrates Big Win for Georgia Georgia recently celebrated winning the largest single investment in state history and our team at Blue Marble was honored to create a video documenting the big event. Governor Brian Kemp and a host of Rivian, Inc. executives announced that the electric adventure vehicle manufacturer will invest $5 billion - [The Interview Video - Part 1](https://bluemarblemedia.com/video-interviews-series/) - 3 Quick Tips to Getting Started - [How to Conduct Keyword Research for Video Marketing](https://bluemarblemedia.com/how-to-conduct-keyword-research-for-video-marketing/) - Keyword research is essential to the success of any digital marketing strategy, and video marketing is no exception. Producing and marketing videos around specific keywords, known as target keywords, will allow you to reach your business's prospective audience, generating more conversions and a higher return on investment (ROI). Unfortunately, though, many business owners neglect this - [Twitter Launches Video Card Ads for Business Websites](https://bluemarblemedia.com/twitter-launches-video-card-ads-business-websites/) - Twitter, the world's most popular microblogging platform, has announced a new ad format to help business owners reach their target audience and generate more conversions. Known as Video Website Cards, it's an extension of the network's Website Cards, which it launched it 2014. So, how do Video Website Cards on Twitter work exactly, and should - [Facebook Provides Insight Into Video Ad Formats](https://bluemarblemedia.com/facebook-provides-insight-video-ad-formats/) - With its massive base of 2.07 billion plus monthly users, Facebook is the perfect platform on which to promote your business. Facebook even has a paid advertising service, Facebook Ads, that supports both text and video ads and has become a popular marketing channel for small businesses. According to the company's website, users spend 500% - [Are Your Videos Mobile Friendly?](https://bluemarblemedia.com/videos-mobile-friendly/) - When producing videos for your business's marketing and brand-building strategy, you should consider mobile compatibility. Just because a video loads and functions when viewed on a desktop computer doesn't necessarily mean it will do the same on a smartphone or tablet. Mobile devices typically have smaller screens, different web browsers, different software and even different - [Video Marketing on Instagram: 8 Tips to Follow](https://bluemarblemedia.com/video-marketing-instagram-8-tips-follow/) - With more than 800 million active users as of September 2017, Instagram is one of the world's most popular social media networks. While it falls short of Facebook's 2.07 billion users, it's particularly popular among millennials -- a coveted demographic for countless business owners. According to a report by eMarketer, nearly two-thirds of U.S. millennial - [7 Major Video Marketing Predictions for 2018](https://bluemarblemedia.com/7-video-marketing-predictions-for-2018/) - With 2018 here in full force, there's no better time than now to familiarize yourself with the latest video marketing trends. Like other forms of digital marketing, video continues to evolve from year to year. As a result, business owners and marketers must stay on top of the latest trends; otherwise, they'll get left in - [How YouTube Is Beating Cable TV](https://bluemarblemedia.com/how-youtube-is-beating-cable-tv/) - It's no secret that YouTube is changing the way in which we access and consume media. Since being launched in 2005, it has become the world's "go to" platform for video content. The Google-owned platform now hosts over 7 billion videos -- a number that increases with each passing day. YouTube has become so popular, - [Collaboration, Innovation, and Brand Building](https://bluemarblemedia.com/collaboration-innovation-and-brand-building/) - Starring Georgia’s Center of Innovation - [Ready for a rebrand?](https://bluemarblemedia.com/ready-for-a-rebrand/) - Rebranding is no easy task. Make sure your rebrand is a success with high quality video. Watch how Aptean was able to rebrand with a video from Blue Marble. - [Are Explainer Videos Effective? These Statistics Say 'Yes'](https://bluemarblemedia.com/are-explainer-videos-effective-these-statistics-say-yes/) - When planning a video marketing strategy for your company, you might be wondering whether to use explainer videos. A type of informational video focused on educating viewers about a specific topic, explainer videos have become increasingly popular in recent years. You can now find them on YouTube, Vimeo, Facebook, Twitter and other video-sharing platforms. But - [4 Ways Smart Companies Use Video to Fill in for Live Events in 2021](https://bluemarblemedia.com/4-ways-smart-companies-are-using-video-to-fill-in-for-live-events-in-2021/) - Looking ahead to 2021 it’s pretty clear in-person events won’t be returning anytime soon - at least not until the fall. No kick-off meeting for the sales team, no tradeshows, no conventions, no site visits for potential customers. And of course, no freebie tote bags with chachkas like branded pens and bright colored stress balls. - [Blue Marble Video Production Lab](https://bluemarblemedia.com/blue-marble-video-production-lab/) - “More than…” Manhattan Associates - [Top 30 Atlanta Digital Agencies](https://bluemarblemedia.com/top-30-atlanta-digital-agencies/) - We’re so honored to be recognized as one of the Top 30 Digital Agencies in Atlanta by Agency Spotter. Over 25 years of relentless focus on providing videos that move people and brands continues to pay off! Agency Spotter requires verified client reviews, a solid background, and a robust portfolio of digital projects to include - [Blue Marble Video Lab](https://bluemarblemedia.com/blue-marble-video-lab/) - Georgia-Pacific and CDC Watching Hands Exhibit Videos - [What’s Up with How-To Videos - Pt. 1](https://bluemarblemedia.com/whats-up-with-how-to-videos/) - Why How-To Videos are all the rage, and how industry leaders are taking advantage of all they have to offer. So much of a brand marketer’s focus is on getting new customers. And rightfully so. But as any seasoned professional knows, what happens after the sale can be just as important to the long-term, sustainable - [What’s Up with How-To Videos - Pt. 2 ](https://bluemarblemedia.com/whats-up-with-how-to-videos-pt-2/) - How to make your How-To Video awesome and on-brand In Part 1 of this post, we told you why How-To Videos are all the rage: The How-To Video has become your customer’s Go-To – thanks to YouTube and the overall explosion of high quality help videos. Meanwhile, insufferable wait times, language issues and dropped calls - [Twitter Releases New Statistics on Video Marketing](https://bluemarblemedia.com/twitter-releases-new-statistics-on-video-marketing/) - As you probably know, YouTube isn't the only channel for publishing and sharing your company's videos. You're probably already using social media networks as well. But did you know that Twitter has become a particularly popular channel for video content? Skeptical? Check out these stats just released by Twitter about the effectiveness of video content - [The Surprising Ways Shoppers Use Video in Store](https://bluemarblemedia.com/the-surprising-ways-shoppers-use-video-in-store/) - The widespread adoption of mobile broadband has revolutionized the way shoppers find and purchase products from local businesses. Using their smartphone, shoppers can tap into the power of the internet to streamline their shopping experience. In fact, statistics show that 55% of shoppers watch online videos -- typically using their smartphone or tablet -- while - [How to Promote Your YouTube Videos](https://bluemarblemedia.com/promote-youtube-videos/) - YouTube is a powerful video marketing tool that can help your business attract more customers. According to TechCrunch, more than 1.5 billion people use the video-sharing platform each month. With that said, YouTube is only an effective marketing tool if users actually see and watch your videos. If you're struggling to generate views for your - [Measuring the Offline Impact of Video Marketing](https://bluemarblemedia.com/measuring-the-offline-impact-of-video-marketing/) - Like other digital advertising methods, video marketing offers a variety of performance metrics. Video campaigns in Google Ads, for example, offer insights into views, view rate, average cost per view (CPV), watch time, clicks, click-through rate (CTR), unique users, engagement and more. When advertising your company's videos on Google Ads, you can tap into these - [Maximizing Holiday Sales With Video Marketing](https://bluemarblemedia.com/maximizing-holiday-sales-with-video-marketing/) - Is your company prepared for the 2019 holiday shopping season? With retail sales in the United States expected to exceed $1 trillion for the first time this holiday season, according to an eMarketer report, you should use this opportunity to plan an effective video marketing strategy. By creating and promoting high-quality videos, you'll attract more - [How Average Viewing Time Affects the Performance of Your Videos](https://bluemarblemedia.com/how-average-viewing-time-affects-the-performance-of-your-videos/) - When using videos to promote your company and its products or services, you should pay close attention to average viewing time or view duration. Videos with a high average view duration typically outperform those with a low average watch time. Unless you're familiar with this metric, though, you might be wondering why it's so important. - [Exploring the Marketing Power of 'How To' Videos](https://bluemarblemedia.com/exploring-marketing-power-videos/) - As online video consumption continues to increase, more and more business owners are making it a part of their digital marketing strategy. Statistics show that video offers a higher return on investment (ROI) than any other content type. Whether you're looking to sell a product, sell a service or generate leads, you should consider using - [4 Video Marketing Tips to Convert Browsers Into Shoppers](https://bluemarblemedia.com/4-video-marketing-tips-to-convert-browsers-into-shoppers/) - Online video is an essential selling tool for countless companies. According to Google, four in five consumers have purchased a product they discovered on YouTube, while nine in 10 consumers have found a new brand on YouTube. Given today's highly competitive business-to-consumer (B2C) landscape, companies can't ignore these statistics. Unfortunately, many companies struggle to generate - [Wanna make a great B2B video? Make it funny.](https://bluemarblemedia.com/humor-in-b2b-video/) - We at Blue Marble stand in defense of funny. We stand in defense of silly, slapstick and general shenanigans. And April Fools jokes. But aren’t you in business communication? Shouldn’t you be retargeting your core competencies through holistic logistics? Or draining “synergy” of all meaning? Besides, B2B doesn’t do silly, right? Well, given that most - [Father’s Day Special!](https://bluemarblemedia.com/fathers-day-special/) - Great Video Moments in Bathroom Humor – Number Two Bad puns, Dad humor, and a reminder of the value of Funny in helping your brand video break through the noise As we head into this Father’s Day weekend, we thought we’d float a little light bathroom entertainment your way. Along with a little best - [3 Ways Video Boosts Compliance](https://bluemarblemedia.com/3-ways-video-boosts-compliance/) - From vaccine info to safety and data security -- video transforms risk management communications into compelling content. - [4 Trends We See for Video Marketing in 2021](https://bluemarblemedia.com/video-marketing-strategies-and-trends-for-2021/) - With 2020 fading in the rearview, we’re already putting the finishing touches on the first 2021 projects and see clear trends emerging for video marketing this year. In a recent survey about the use of video in marketing, Quickframe found one overwhelming consensus: video will continue to be a crucial element of B2B marketing in - [8 Big Uses for Corporate Video](https://bluemarblemedia.com/8-big-uses-for-corporate-video/) - If a picture is worth a thousand words, a video is worth a million -- well, technically 1.8 million words, according to Forrester Research's Dr. James McQuivey. As such, it's become a fundamental tool used in corporate marketing. Using video, companies can connect with prospects and customers while increasing their brand's visibility. If you're still - [State of Video: What Businesses Need to Know](https://bluemarblemedia.com/state-video-business-owners-need-know/) - Video has become an increasingly popular marketing channel for businesses. According to some studies, between 45 percent and 55 percent of businesses now use video to promote their products, services and brand. It's a deeper and more meaningful way to present content and connect with your target audience. But video has evolved over the past - [Dipping Your Toe in the Video Pool](https://bluemarblemedia.com/dipping-toe-video-pool/) - Congratulations on your decision to invest in professional video for your business. Whether you're looking to increase sales, generate more leads or simply create stronger brand recognition, video can help you achieve these goals and more. Assuming this is your first time experimenting with video, however, you may want to start slow -- and that's - [7 Powerful YouTube Optimization Strategies](https://bluemarblemedia.com/7-powerful-youtube-optimization-strategies/) - YouTube is a powerful platform on which to promote your marketing videos. Statistics show that more than 1.3 billion people use YouTube, 70% of whom reside in the United States. YouTube is also available to residents in other countries. Currently, there are 42 different "localized" versions of the Google-owned and operated video sharing platform. Businesses - [So You’ve Decided to Produce a Video: Here’s What to Expect](https://bluemarblemedia.com/youve-decided-produce-video-heres-expect/) - Creating a video can be as simple as turning on your webcam or smartphone camera and recording yourself talk for 30 seconds. In some cases, simple videos such as these can yield results. But if you're looking to create a video for your business, you probably want to present your brand is the most professional - [What is a Whiteboard Video?](https://bluemarblemedia.com/what-is-a-whiteboard-video/) - Not all videos are produced using the same cookie-cutter format or script. As explained in a previous blog post, some videos are produced with the goal of conveying how something works. Known as "explainer videos," they've become a popular format for companies looking to connect with their respective audiences. However, another format that works well - [The Do's and Don'ts of Video Marketing](https://bluemarblemedia.com/dos-donts-video-marketing/) - Video has become the preferred marketing channel for countless business owners, and for good reason. It allows for a deeper connection with the viewer, resulting in more sales or conversions. But if you're planning to use video marketing to promote your business, there are a few things you should know. In this post, we're going - [Using Video to Drive Website Traffic](https://bluemarblemedia.com/using-video-drive-website-traffic/) - Traffic is a fundamental metric in determining the success of a business's website. Whether it's an e-commerce or local business, traffic equals conversions. Therefore, high-traffic websites typically generate more conversions than their lower traffic counterparts. Of course, there are dozens of ways to generate website traffic. You can advertise on pay-per-click (PPC) networks like Google - [Facebook Introduces Video Covers for Business Pages](https://bluemarblemedia.com/facebook-introduces-video-covers-business-pages/) - With more than 1.2 billion monthly users, Facebook offers a massive source of traffic -- and revenue -- for business owners. Furthermore, statistics show that 82% of 18 to 29-year-olds in the United States use Facebook. Being the coveted demographic for many companies, it should come as little-to-no surprise to learn that Facebook is a - [10 Video Marketing Mistakes that You Don't Want to Make](https://bluemarblemedia.com/10-video-marketing-mistakes-dont-want-make/) - Video is a powerful marketing tool that companies can use to promote their products or services and grow their business. According to a study conducted by Animoto, product videos are 400% more likely to be watched than read. And an article published by Forbes suggests that 59% of corporate executives prefer video over text. So, - [Where Should I Publish My Marketing Videos?](https://bluemarblemedia.com/publish-marketing-videos/) - This is a question many business owners and marketers ask. Once you've invested the necessary time, energy and resources into creating a video, you'll need to publish that video on the appropriate platforms. So, where exactly should you publish your marketing videos? Here are a few ideas to consider... #1) YouTube YouTube remains the undisputed - [How to Use Video in a Landing Page](https://bluemarblemedia.com/use-video-landing-page/) - Designing an effective landing page requires a different approach than designing a typical website. The entire purpose of a landing page is to funnel visitors to a specific offer; therefore, less emphasis is placed on traditional website elements like navigation and content hierarchy. Instead, they should be designed and optimized to convert visitors into paying - [Video Marketing Metrics You Should be Analyzing](https://bluemarblemedia.com/video-marketing-metrics-analyzing/) - Businesses of all sizes and industries can benefit from the use of video. According to a study conducted by Animoto, eight out of 10 millennials are influenced by video when making purchases. Other studies have shown that adding video to a landing page can increase conversions by as much as 800%. With that said, video - [What is an Explainer Video?](https://bluemarblemedia.com/what-is-an-explainer-video/) - More and more businesses are using explainer videos to reach and engage with their target audience. It's become such an effective tactic, in fact, that YouTube is now filled with such videos. But unless you're familiar with explainer videos, you might be wondering how they differ from traditional videos. In this post, we're going to - [Video Marketing Myths and Misconceptions](https://bluemarblemedia.com/video-marketing-myths-misconceptions/) - Think you know everything there is to know about video marketing? You might be surprised to learn the truth regarding some of the tactics used by companies. In this post, we're going to explore some of the top video marketing myths and misconceptions. Myth: No One Watches Videos Online During Prime Time Hours Some marketers - [Lead Generation Made Easy with Video Marketing](https://bluemarblemedia.com/lead-generation-made-easy-video-marketing/) - Video is expected to account for nearly 75% of all web traffic in 2017, according to a study cited by HubSpot. As mobile broadband speeds improve and devices become faster, more and more Internet users will watch online videos. Of course, this means a powerful new marketing channel for business owners. By using video, business - [How to Supercharge Your Email Marketing Campaigns with Video](https://bluemarblemedia.com/supercharge-email-marketing-campaigns-video/) - Statistics show that more than 205 billion emails are sent every day, many of which have commercial intent. Companies use email to promote their respective products, services and brand. It's a powerful marketing channel that delivers real results. According to an Experian study, email is 20 times more cost effective than traditional marketing channels. The - [7 Reasons Why Your Company's Website Needs Video](https://bluemarblemedia.com/7-reasons-companys-website-needs-video/) - Does your company's website feature video content? If not, you should consider adding it. It's a simple and effective way to enhance your company's presence on the web in more ways than one. Here are seven undeniable reasons why every company website needs video. #1) Generates More Conversions Adding video to your company's website can - [How to Scale Your Business' Video Marketing Campaigns](https://bluemarblemedia.com/scale-businesss-video-marketing-campaigns/) - Video has become a leading digital marketing strategy for businesses. According to a report by HubSpot, more than half of all marketing professionals worldwide cite video as offering the highest return on investment (ROI) of all content types. By investing additional money and resources into video marketing, you'll generate more sales. But if you want - [Facebook Launches New Video Editing Tool for Live Streaming](https://bluemarblemedia.com/facebook-launches-new-video-editing-tool-live-streaming/) - Live streaming video on Facebook will soon become a little easier thanks to a new tool offered by the social media giant. Facebook Live Facebook has allowed users to live stream video for a while now. The aptly named Facebook Live allows anyone with a Facebook Page or Profile to live stream video to their - [8 Things to Consider When Using Video on Your Business Website](https://bluemarblemedia.com/8-things-to-consider-when-using-video-on-your-businesss-website/) - Rather than only publishing text content on your business' website, you should diversify your online content with video as well. Doing so offers countless benefits, including increased traffic, more leads and conversions, and even higher search rankings. However, there are a few things you must consider when using video on your business's website. #1) Video - [Facebook Introduces 4K Ultra High Definition Video](https://bluemarblemedia.com/facebook-introduces-4k-ultra-high-definition-video/) - It's been a long time in the making, but Facebook now supports 4K video. Up until now, users have been restricted to using lower resolutions. But given the widespread popularity surrounding 4K, it was only a matter of time before Facebook jumped on the bandwagon. The Growing Trend of 4K Video YouTube has supported 4K - [9 Video Marketing Statistics That You Need to Know](https://bluemarblemedia.com/9-video-marketing-statistics-that-you-need-to-know/) - Video marketing has become a central focal point for many business owners and digital marketers. It allows for deeper and more meaningful messages when compared to traditional marketing tactics. However, you might be surprised to learn some of the following facts about video marketing and where it's headed. #1) Videos Increase Visitor Duration on Websites - [Are You Guilty of Making these YouTube Mistakes?](https://bluemarblemedia.com/guilty-making-youtube-mistakes/) - Launched more than a decade ago by tech-savvy entrepreneurs Steve Shen, Chard Hurley and Jawed Karim, YouTube is the world's leading video-sharing website. According to the internet traffic analysis company Alexa, it's the second-most popular website in terms of traffic. Every day, millions of users access YouTube to watch more than 1 billion hours of - [Should I Host Website's Videos or Use Third-Party Hosting Service?](https://bluemarblemedia.com/host-websites-videos-use-third-party-hosting-service/) - Adding video to your business' website offers several benefits. For starters, it allows you to consolidate more content into less space. There's an old saying that a picture is worth a thousand words. Well, according to Forrester Research, video is worth 1.8 million words. Furthermore, studies show that websites with video typically rank higher in - [Native vs Embedded Videos: Which Is Best?](https://bluemarblemedia.com/native-vs-embedded-videos-which-is-best/) - How effective is video as part of a marketing campaign? Well, a recent survey found that over half of all professional marketers say video marketing yields the highest return on investment (ROI) of all digital marketing tactics. When planning a video marketing strategy for your company, though, one of the decisions you'll have to make - [Benchmarking to Breakthrough](https://bluemarblemedia.com/benchmarking-to-breakthrough/) - Breakthrough video begins with a great concept. Where do great concepts come from? Read on… The #1, most-frequently asked question by Blue Marble clients (drumroll, please): “How’d you come up with the name Blue Marble?” (cymbal hit, for effect) Our favorite answer: Because Universal Studios was already taken. (Rim shot followed by polite chuckles) BTW, - [2020 Leftover-Budget Stocking Stuffers](https://bluemarblemedia.com/2020-leftover-budget-stocking-stuffers/) - Small but powerful video projects bring joy to your 2021 marketing. It’s been a very joyous time at our house the last few weeks. Seasonal drinks have returned! Which means we’ve made it to the end of the year, people! Last weekend in a peppermint mocha bliss, I started collecting my 2020 calendars, thrilled to - [Elevating the Atlanta Symphony Brand](https://bluemarblemedia.com/elevating-the-atlanta-symphony-brand/) - An Animated Logo That Hits All The Right Notes One of my favorite projects last year was for the Atlanta Symphony Orchestra. What they needed was a unique animated logo that could perform a variety of jobs for their brand. In addition to adding the ASO brand to their online videos, the logo animation would ## Pages - [Home Page](https://bluemarblemedia.com/) - Business to business video that drives results for your business goals. Video that captivates and motivates your audience. Blue Marble creates videos for your business that inspire people and grow your brand. - [Resources](https://bluemarblemedia.com/resources/) - Welcome! We’re Blue Marble, the B2B video agency that big brands turn to when they absolutely need to hit one out of the park. See below for handy tools and resources to help you get ready for your next video project. GET YOUR PROJECT STARTED Pre-ProductionChecklist Video Wall Case Study Model Release Form BMV Work - [About us](https://bluemarblemedia.com/about/) - Learn about the Blue Marble team. Creating video that inspires and moves people is what moves the Blue Marble team. - [The Work](https://bluemarblemedia.com/the-work/) - Interested in seeing some examples of the work Blue Marble does? Here are some of the videos created for clients. - [Our Process](https://bluemarblemedia.com/our-process/) - The Blue Marble process is unique from start finish. From the creative and marketing strategy to the final cut, Blue Marble prioritizes the needs and success of the client and their video campaigns. - [Pre-Production Checklist](https://bluemarblemedia.com/pre-production-checklist/) - Download the Free Video Pre-Production Checklist Short on time? We’ll email you the checklist so you can knock this off your list. We’ll add you to our monthly newsletter for the best ideas and techniques to tell your story. Name(Required) First Last Email(Required) Who's Your audience Helps us understand how to tell a compelling story - [Contact](https://bluemarblemedia.com/contact/) - Contact Blue Marble for high quality video marketing content that creates the results you are looking for on your video campaign. Leave your contact information so we can get back to you. - [Get Selected Samples](https://bluemarblemedia.com/get-selected-samples/) - YOUR SPECS & BUDGET Our Hand Picked Samples Just answer a few questions and we’ll send samples that match your budget and specs. Don’t worry – we promise we won’t call you unless you ask us to. "*" indicates required fields What industry are you in?* What kind of video are you interested in producing?* - [Frequently Asked Questions](https://bluemarblemedia.com/frequently-asked-questions/) - FREQUENTLY ASKED QUESTIONS What's the typical length of time to create a video? A lot depends on your team and how quickly you can get approvals on scripts, locations, interviewees, etc. Generally, once we have an approved script a good rule of thumb is to allow four to six weeks for live action videos and - [Lander First Step](https://bluemarblemedia.com/first-step/) - Award-Winning Creative. Bullet-Proof Production. We deliver videos that get the big jobs done. Our process keeps clients coming back – year after year. What’s On Your Video To-Do List? 2 along with one of our producers assigned specifically to guide you along the way. 3 Our creative team is unleashed to obsess over your goals. - [Privacy](https://bluemarblemedia.com/privacy/) - Privacy Policy for Blue Marble's content and client work. Blue Marbles rights and respect for the original content of others. ## Landing Pages - [Blue Marble - Award-winning creative. Bullet-proof production.](https://bluemarblemedia.com/blue-marble-award-winning-creative-bullet-proof-production/) - Award-Winning Creative. Bullet-Proof Production. We deliver videos that get the big jobs done. Our process keeps clients coming back – year after year. What’s On Your Video To-Do List? along with one of our producers assigned specifically to guide you along the way. 3 Our creative team is unleashed to obsess over your goals. 4 - [Video Production Pre-Launch Checklist](https://bluemarblemedia.com/pre-launch-checklist/) - Video Production Pre-Launch Checklist Download the Free Checklist Short on time? We’ll email you the checklist so you can check this off your list. 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