Blog

By Brent Hermansen
 • 
1 week ago

With 2018 here in full force, there’s no better time than now to familiarize yourself with the latest video marketing trends. Like other forms of digital marketing, video continues to evolve from year to year. As a result, business owners and marketers must stay on …
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By Brent Hermansen
 • 
1 week ago

Twitter, the world’s most popular microblogging platform, has announced a new ad format to help business owners reach their target audience and generate more conversions. Known as Video Website Cards, it’s an extension of the network’s Website Cards, which it launched it 2014. So, how …
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By Brent Hermansen
 • 
1 week ago

Adding video to your business’ website offers several benefits. For starters, it allows you to consolidate more content into less space. There’s an old saying that a picture is worth a thousand words. Well, according to Forrester Research, video is worth 1.8 million words. …
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By Brent Hermansen
 • 
1 week ago

Launched more than a decade ago by tech-savvy entrepreneurs Steve Shen, Chard Hurley and Jawed Karim, YouTube is the world’s leading video-sharing website. According to the internet traffic analysis company Alexa, it’s the second-most popular website in terms of traffic. Every day, millions of users …
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By Brent Hermansen
 • 
1 week ago

Rather than only publishing text content on your business’ website, you should diversify your online content with video as well. Doing so offers countless benefits, including increased traffic, more leads and conversions, and even higher search rankings. However, there are a few things you must …
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By Brent Hermansen
 • 
1 week ago

Video has become a leading digital marketing strategy for businesses. According to a report by HubSpot, more than half of all marketing professionals worldwide cite video as offering the highest return on investment (ROI) of all content types. By investing additional money and resources …
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By Brent Hermansen
 • 
1 week ago

Video marketing has become a central focal point for many business owners and digital marketers. It allows for deeper and more meaningful messages when compared to traditional marketing tactics. However, you might be surprised to learn some of the following facts about video marketing and …
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By Brent Hermansen
 • 
1 week ago

Live streaming video on Facebook will soon become a little easier thanks to a new tool offered by the social media giant.

Facebook Live

Facebook has allowed users to live stream video for a while now. The aptly named Facebook Live allows anyone with …
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By Brent Hermansen
 • 
1 week ago

There are multiple ways to produce stellar marketing videos, only one of which involves live action. Whether your company revolves around business-to-consumer (B2C) or business-to-business (B2B) sales, you should consider using animated video.

This alternative video style lives up to its namesake by featuring multiple …
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By Brent Hermansen
 • 
1 week ago

Does your company’s website feature video content? If not, you should consider adding it. It’s a simple and effective way to enhance your company’s presence on the web in more ways than one. Here are seven undeniable reasons why every company website needs video.

#1) …
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Blue Marble Blog

The latest art, science, trends and stats for video marketing.