Is your company prepared for the 2019 holiday shopping season? With retail sales in the United States expected to exceed $1 trillion for the first time this holiday season, according to an eMarketer report, you should use this opportunity to plan an effective video marketing strategy. By creating and promoting high-quality videos, you’ll attract more …
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Online video is an essential selling tool for countless companies. According to Google, four in five consumers have purchased a product they discovered on YouTube, while nine in 10 consumers have found a new brand on YouTube. Given today’s highly competitive business-to-consumer (B2C) landscape, companies can’t ignore these statistics. Unfortunately, many companies struggle to generate …
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When using videos to promote your company and its products or services, you should pay close attention to average viewing time or view duration. Videos with a high average view duration typically outperform those with a low average watch time. Unless you’re familiar with this metric, though, you might be wondering why it’s so important. …
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When planning a video marketing strategy for your company, you might be wondering whether to use explainer videos. A type of informational video focused on educating viewers about a specific topic, explainer videos have become increasingly popular in recent years. You can now find them on YouTube, Vimeo, Facebook, Twitter and other video-sharing platforms. But …
Continue reading “Are Explainer Videos Effective? These Statistics Say ‘Yes’”
When exploring some of the different video ad formats supported by YouTube — available through the Google Ads platform — you’ll probably come across “bumper ads”. Originally launched in 2016, bumpers have become an increasingly popular video ad format. But, are they are a smart investment for your company’s digital marketing strategy? In this post, …
