When planning a video marketing strategy for your company, you might be wondering whether to use explainer videos. A type of informational video focused on educating viewers about a specific topic, explainer videos have become increasingly popular in recent years. You can now find them on YouTube, Vimeo, Facebook, Twitter and other video-sharing platforms. But …
Continue reading “Are Explainer Videos Effective? These Statistics Say ‘Yes’”
When exploring some of the different video ad formats supported by YouTube — available through the Google Ads platform — you’ll probably come across “bumper ads”. Originally launched in 2016, bumpers have become an increasingly popular video ad format. But, are they are a smart investment for your company’s digital marketing strategy? In this post, …
The widespread adoption of mobile broadband has revolutionized the way shoppers find and purchase products from local businesses. Using their smartphone, shoppers can tap into the power of the internet to streamline their shopping experience. In fact, statistics show that 55% of shoppers watch online videos — typically using their smartphone or tablet — while …
Continue reading “The Surprising Ways Shoppers Use Video in Store”
With its massive base of 2.07 billion plus monthly users, Facebook is the perfect platform on which to promote your business. Facebook even has a paid advertising service, Facebook Ads, that supports both text and video ads and has become a popular marketing channel for small businesses. According to the company’s website, users spend 500% …
Continue reading “Facebook Provides Insight Into Video Ad Formats”
When producing videos for your business’s marketing and brand-building strategy, you should consider mobile compatibility. Just because a video loads and functions when viewed on a desktop computer doesn’t necessarily mean it will do the same on a smartphone or tablet. Mobile devices typically have smaller screens, different web browsers, different software and even different …
