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It’s no secret that client testimonials are marketing gold – especially if they’re on video. But what’s the best way to capture them?
By now we’ve all heard or read the science: the human brain craves a good story. It’s wired to do its best learning through storytelling.
You’ve commissioned an awesome video – it’s on your website, posted to LinkedIn, on the video wall in the reception area and part of your tradeshow overheads. In the B2B space, that’s all you need, right?
Let’s consider one of our favorite tools for B2B videos: – text.
For some folks, the term “explainer video” has evolved to mean “animation” or “motion graphics”, or even more specifically, “whiteboard video”, yet this series doesn’t use any of those styles.
Choosing the right video agency boils down to three questions and we outline how we would approach the search for the right agency.
Recent research shows the power of humor for making connections with viewers. Here are four reasons to actively include humor as part of your marketing strategy.
Six years ago, we pitched a campaign concept to SAP that used “then vs. now” to show how much better work life would be with SAP solutions in place.
Nothing makes an impact like a personal testimonial. But, it’s not always convenient, practical or affordable to ask your customers, executives, industry experts and others to go to a studio or have a video crew come to them.
