Most Recent Posts
Four Reasons Humor Delivers Big for B2B Marketing Videos
- Cara M Barineau
- December 6, 2023
The Power of an Evergreen Concept
Six years ago, we pitched a campaign concept to SAP that used “then vs. now” to show how much better work life would be with SAP solutions in place.
- Cara M Barineau
- December 4, 2023
Leveraging Technology to Capture Interviews Remotely
Nothing makes an impact like a personal testimonial. But, it’s not always convenient, practical or affordable to ask your customers, executives, industry experts and others to go to a studio or have a video crew come to them.
- Cara M Barineau
- November 21, 2023
Ups and Downs with Drones in Marketing Videos
Our favorite thing about well-executed drone work: it provides perspectives that can’t be captured in any other way. The cost of aerial shooting is relatively low, compared to the dramatic impact and creative options gained by adding it.
- Cara M Barineau
- November 14, 2023
Hosting a Video Crew in Your Office
Shooting a video on-site at your corporate offices or other facilities is a fairly common experience for most corporate marketing teams, but knowing how to prepare for the big shoot day is another story.
- Cara M Barineau
- November 7, 2023
January Event? Start the video production process now.
If you have a major event in January and new videos are on your to-do list, it may seem like early October is too early to get started on planning.
- Cara M Barineau
- October 10, 2023
Behind the Scenes: Prop Magic for a Powerful Before & After Story
For more than a decade, Blue Marble and the marketing team at SAP have been creating all kinds of videos together, but one series in particular continues to be a hit.
- Cara M Barineau
- October 3, 2023
Video Trend: Consumers Follow Brands Across Platforms and Formats
The Think with Google research team discovered that the more video formats brands use to tell their story, the more likely they will be to capture consumer slice-of-mind.
- Cara M Barineau
- September 27, 2023
How a Video Agency Partnership Helped One Company Evolve to Become Two
Our advice? When you find a video agency that delivers great results while still being easy and fun to work with – stick with them – even if it’s not the kind of video they’ve produced for you before.
- Cara M Barineau
- September 11, 2023
Video. Why B2B Buyers Just Can’t Get Enough.
The power of video has never been more apparent nor more documented than it is in 2023. B2B buyers are gobbling up video at unprecedented rates.
- Cara M Barineau
- September 7, 2023
