Recent Posts

Elevating the Atlanta Symphony Brand

An Animated Logo That Hits All The Right Notes One of my favorite projects last year was for the Atlanta …

2020 Leftover-Budget Stocking Stuffers

Small but powerful video projects bring joy to your 2021 marketing. It’s been a very joyous time at our house …

4 Ways Smart Companies are Using Video to Fill in for Live Events in 2021

Looking ahead to 2021 it’s pretty clear in-person events won’t be returning anytime soon – at least not until the …

Benchmarking to Breakthrough

Breakthrough video begins with a great concept. Where do great concepts come from?  Read on… The #1, most-frequently asked question …

Measuring the Offline Impact of Video Marketing

Like other digital advertising methods, video marketing offers a variety of performance metrics. Video campaigns in Google Ads, for example, …

Twitter Releases New Statistics on Video Marketing

As you probably know, YouTube isn’t the only channel for publishing and sharing your company’s videos.  You’re probably already using …

Native vs Embedded Videos: Which Is Best?

How effective is video as part of a marketing campaign?  Well, a recent survey found that over half of all …

Maximizing Holiday Sales With Video Marketing

Is your company prepared for the 2019 holiday shopping season? With retail sales in the United States expected to exceed …

4 Video Marketing Tips to Convert Browsers Into Shoppers

Online video is an essential selling tool for countless companies. According to Google, four in five consumers have purchased a …

How Average Viewing Time Affects the Performance of Your Videos

When using videos to promote your company and its products or services, you should pay close attention to average viewing …