With its massive base of 2.07 billion plus monthly users, Facebook is the perfect platform on which to promote your business. Facebook even has a paid advertising service, Facebook Ads, that supports both text and video ads and has become a popular marketing channel for small businesses. According to the company’s website, users spend 500% …
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When producing videos for your business’s marketing and brand-building strategy, you should consider mobile compatibility. Just because a video loads and functions when viewed on a desktop computer doesn’t necessarily mean it will do the same on a smartphone or tablet. Mobile devices typically have smaller screens, different web browsers, different software and even different …
YouTube is a powerful video marketing tool that can help your business attract more customers. According to TechCrunch, more than 1.5 billion people use the video-sharing platform each month. With that said, YouTube is only an effective marketing tool if users actually see and watch your videos. If you’re struggling to generate views for your …
With more than 800 million active users as of September 2017, Instagram is one of the world’s most popular social media networks. While it falls short of Facebook’s 2.07 billion users, it’s particularly popular among millennials — a coveted demographic for countless business owners. According to a report by eMarketer, nearly two-thirds of U.S. millennial …
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As online video consumption continues to increase, more and more business owners are making it a part of their digital marketing strategy. Statistics show that video offers a higher return on investment (ROI) than any other content type. Whether you’re looking to sell a product, sell a service or generate leads, you should consider using …
Continue reading “Exploring the Marketing Power of ‘How To’ Videos”
