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Are Explainer Videos Effective? These Statistics Say ‘Yes’

When planning a video marketing strategy for your company, you might be wondering whether to use explainer videos. A type of informational video focused on educating viewers about a specific topic, explainer videos have become increasingly popular in recent years. You can now find them on YouTube, Vimeo, Facebook, Twitter and other video-sharing platforms. But …

What Are Bumper Video Ads?

When exploring some of the different video ad formats supported by YouTube — available through the Google Ads platform — you’ll probably come across “bumper ads”.  Originally launched in 2016, bumpers have become an increasingly popular video ad format.  But, are they are a smart investment for your company’s digital marketing strategy?  In this post, …

Are Your Videos Mobile Friendly?

When producing videos for your business’s marketing and brand-building strategy, you should consider mobile compatibility. Just because a video loads and functions when viewed on a desktop computer doesn’t necessarily mean it will do the same on a smartphone or tablet. Mobile devices typically have smaller screens, different web browsers, different software and even different …