The Power of Motion Graphics: Making Complex Ideas a Piece of Cake
By now we’ve all heard or read the science: the human brain craves a good story. It’s wired to do its best learning through storytelling.
Cara M Barineau
March 5, 2024
9 SEO Tactics to Supercharge your B2B Videos with YouTube
You’ve commissioned an awesome video – it’s on your website, posted to LinkedIn, on the video wall in the reception area and part of your tradeshow overheads. In the B2B space, that’s all you need, right?
Cara M Barineau
February 27, 2024
Text in Videos: The Unsung Hero in B2B Marketing
Let’s consider one of our favorite tools for B2B videos: – text.
Cara M Barineau
February 10, 2024
A Different Type of Explainer Video: The Arthritis Foundation Speaks to Physicians
For some folks, the term “explainer video” has evolved to mean “animation” or “motion graphics”, or even more specifically, “whiteboard video”, yet this series doesn’t use any of those styles.
Cara M Barineau
January 9, 2024
Choosing the Right Video Agency
Choosing the right video agency boils down to three questions and we outline how we would approach the search for the right agency.
Cara M Barineau
December 23, 2023
Four Reasons Humor Delivers Big for B2B Marketing Videos
Recent research shows the power of humor for making connections with viewers. Here are four reasons to actively include humor as part of your marketing strategy.
Cara M Barineau
December 6, 2023
The Power of an Evergreen Concept
Six years ago, we pitched a campaign concept to SAP that used “then vs. now” to show how much better work life would be with SAP solutions in place.
Cara M Barineau
December 4, 2023
Leveraging Technology to Capture Interviews Remotely
Nothing makes an impact like a personal testimonial. But, it’s not always convenient, practical or affordable to ask your customers, executives, industry experts and others to go to a studio or have a video crew come to them.
Cara M Barineau
November 21, 2023
Ups and Downs with Drones in Marketing Videos
Our favorite thing about well-executed drone work: it provides perspectives that can’t be captured in any other way. The cost of aerial shooting is relatively low, compared to the dramatic impact and creative options gained by adding it.
Cara M Barineau
November 14, 2023
Hosting a Video Crew in Your Office
Shooting a video on-site at your corporate offices or other facilities is a fairly common experience for most corporate marketing teams, but knowing how to prepare for the big shoot day is another story.