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If you’re thinking that just about anyone can ask questions, here’s what’s different about a professional interviewer.
It’s no secret that client testimonials are marketing gold – especially if they’re on video. But what’s the best way to capture them?
By now we’ve all heard or read the science: the human brain craves a good story. It’s wired to do its best learning through storytelling.
You’ve commissioned an awesome video – it’s on your website, posted to LinkedIn, on the video wall in the reception area and part of your tradeshow overheads. In the B2B space, that’s all you need, right?
Let’s consider one of our favorite tools for B2B videos: – text.
For some folks, the term “explainer video” has evolved to mean “animation” or “motion graphics”, or even more specifically, “whiteboard video”, yet this series doesn’t use any of those styles.
Choosing the right video agency boils down to three questions and we outline how we would approach the search for the right agency.
Recent research shows the power of humor for making connections with viewers. Here are four reasons to actively include humor as part of your marketing strategy.
Six years ago, we pitched a campaign concept to SAP that used “then vs. now” to show how much better work life would be with SAP solutions in place.
Nothing makes an impact like a personal testimonial. But, it’s not always convenient, practical or affordable to ask your customers, executives, industry experts and others to go to a studio or have a video crew come to them.
Our favorite thing about well-executed drone work: it provides perspectives that can’t be captured in any other way. The cost of aerial shooting is relatively low, compared to the dramatic impact and creative options gained by adding it.
Shooting a video on-site at your corporate offices or other facilities is a fairly common experience for most corporate marketing teams, but knowing how to prepare for the big shoot day is another story.
If you have a major event in January and new videos are on your to-do list, it may seem like early October is too early to get started on planning.
For more than a decade, Blue Marble and the marketing team at SAP have been creating all kinds of videos together, but one series in particular continues to be a hit.
The Think with Google research team discovered that the more video formats brands use to tell their story, the more likely they will be to capture consumer slice-of-mind.
Our advice? When you find a video agency that delivers great results while still being easy and fun to work with – stick with them – even if it’s not the kind of video they’ve produced for you before.
The power of video has never been more apparent nor more documented than it is in 2023. B2B buyers are gobbling up video at unprecedented rates.
PrimeRx, a pharmacy management software company, came to us requesting a Brand Image video that would showcase who they are and what they care about – without any mention of products.
We created a brainstorming process for our team that gets more great concepts out on the table in the shortest amount of time possible.
Ever squinted at a baking hot parking lot crammed with clone-like gray sedans, each one identical to the last?
Working with Alegeus’ team, we crafted a video story that gave insight into the lives of patients and the behind-the-scenes business of making it all happen.
No single video tells the whole story of a company, just as no single video defines Blue Marble’s long standing relationship with Manhattan Associates.
Don’t Let Those Fall Conferences and Trade Shows Sneak Up on You
Helping Tell the World: Georgia is the #1 State for Business
If It’s worth spending the money to train your employees, isn’t it worth making sure they pay attention?
Video’s always a powerful way to extend your reach. And for the Georgia Department of Economic Development’s (GDEcD) International Trade division, that reach needs to be global.
For the experienced crew, this is a regular day at work – a familiar mission with a hard deadline.
Produce better videos faster with a partner who knows you, your business and budgets.
Animation and motion graphics are two of the most flexible and efficient ways to use video.
It’s Marketing 101 – Meet the Customer Where They Are.
There’s simply no other brand viewing event like the Super Bowl commercials.The question is … what can we find in all of the super-ness that can help you get the most from your next video project?
The right content on the right wall can be a game changer
Moving from idea to script to storyboards and graphics and editorial techniques is a process that calls for a unique collection of resources and experience.
Some say the best test of a good idea is how few words it takes to express it.
John Lewis is a highly anticipated and much-loved part of the Yuletide tradition
Leading a brand means recognizing that not all of your key audiences share the same point-of-view.
As everyone knows, the magic word on a video shoot is “action”
Here’s the idea. A train arrives at a station. Never stops. And changes everything.
Pardon our celebration, but we’re excited to announce another industry award
Here are steps five through eight – ready to share with anyone new to video creation.
Thank goodness our Blue Marble producers sweat the details so you don’t have to!
B2B video is pretty much everywhere these days, and it’s not just the marketing department driving the projects.
Trends come and go faster than ever, but a good idea can stand the test of time.
How do you say we’re a big deal without actually saying we’re a big deal?
What one location says Hometown USA better than a bowling alley?
What is it about animation that instantly captures nearly everyone’s attention?
Check out the video we shot about Carbice, a Georgia-based company that’s redefining what’s possible with thermal material technology
We’re proud to have won a “Leader Award” in the 2021 Summit Emerging Media Awards
A B2B video that packs in all the fun of consumer content? Challenge accepted!
We hate to interrupt your summertime with this breaking news!
Celebrating Client Success — and our Latest Telly Award!
The key to any video opener is to keep it brief but intense.
Why bring your business to Georgia? Countless reasons!
Here are a few examples that can really kick your live event up a notch or two (or three or four).
Our Pre-Production Checklist helps makes sure your video’s a winner.
A behind-the-scenes peek at a professional #B2BVideo production
A tight budget was no match for Kindred at Home’s big heart and Blue Marble’s enthusiasm for a good cause.
How to choose the best length for your B2B video.
Video will account for 82% of global Internet traffic in 2022. That’s a jaw-dropping statistic and one worth paying attention to.
How to leverage video across your enterprise while keeping it on-brand
A side of Blue Marble devoted to telling the personal stories of real people and their families
Starring Georgia’s Center of Innovation
An overnight shoot on the streets of downtown Atlanta.
In honor of TBT — we’re revisiting a Brand launch video with a behind-the-scenes concept created to introduce One Scottsdale.
LinkedIn Video Report reveals the importance of a great hook
A Step-By-Step Case Study: Creating a Brand Launch Video for Aptean
With video being created across your enterprise, it’s more important than ever to keep it all brand-aligned. After more than…
From vaccine info to safety and data security — video transforms risk management communications into compelling content.
