Like other digital advertising methods, video marketing offers a variety of performance metrics. Video campaigns in Google Ads, for example, offer insights into views, view rate, average cost per view (CPV), watch time, clicks, click-through rate (CTR), unique users, engagement and more. When advertising your company’s videos on Google Ads, you can tap into these …
Continue reading “Measuring the Offline Impact of Video Marketing”
How effective is video as part of a marketing campaign? Well, a recent survey found that over half of all professional marketers say video marketing yields the highest return on investment (ROI) of all digital marketing tactics. When planning a video marketing strategy for your company, though, one of the decisions you’ll have to make …
Continue reading “Native vs Embedded Videos: Which Is Best?”
Is your company prepared for the 2019 holiday shopping season? With retail sales in the United States expected to exceed $1 trillion for the first time this holiday season, according to an eMarketer report, you should use this opportunity to plan an effective video marketing strategy. By creating and promoting high-quality videos, you’ll attract more …
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Online video is an essential selling tool for countless companies. According to Google, four in five consumers have purchased a product they discovered on YouTube, while nine in 10 consumers have found a new brand on YouTube. Given today’s highly competitive business-to-consumer (B2C) landscape, companies can’t ignore these statistics. Unfortunately, many companies struggle to generate …
Continue reading “4 Video Marketing Tips to Convert Browsers Into Shoppers”
When using videos to promote your company and its products or services, you should pay close attention to average viewing time or view duration. Videos with a high average view duration typically outperform those with a low average watch time. Unless you’re familiar with this metric, though, you might be wondering why it’s so important. …
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