Recent Posts

Benchmarking to Breakthrough

Breakthrough video begins with a great concept. Where do great concepts come from?  Read on… The #1, most-frequently asked question …

Measuring the Offline Impact of Video Marketing

Like other digital advertising methods, video marketing offers a variety of performance metrics. Video campaigns in Google Ads, for example, …

Native vs Embedded Videos: Which Is Best?

How effective is video as part of a marketing campaign?  Well, a recent survey found that over half of all …

Maximizing Holiday Sales With Video Marketing

Is your company prepared for the 2019 holiday shopping season? With retail sales in the United States expected to exceed …

4 Video Marketing Tips to Convert Browsers Into Shoppers

Online video is an essential selling tool for countless companies. According to Google, four in five consumers have purchased a …

How Average Viewing Time Affects the Performance of Your Videos

When using videos to promote your company and its products or services, you should pay close attention to average viewing …

Facebook Provides Insight Into Video Ad Formats

With its massive base of 2.07 billion plus monthly users, Facebook is the perfect platform on which to promote your …

Are Your Videos Mobile Friendly?

When producing videos for your business’s marketing and brand-building strategy, you should consider mobile compatibility. Just because a video loads …

How to Promote Your YouTube Videos

YouTube is a powerful video marketing tool that can help your business attract more customers. According to TechCrunch, more than …

Video Marketing on Instagram: 8 Tips to Follow

With more than 800 million active users as of September 2017, Instagram is one of the world’s most popular social …