Video. Rocket Fuel for a Successful Brand Launch
A Step-By-Step Case Study: Creating a Brand Launch Video for Aptean
Video Marketing
3 Ways Video Boosts Compliance
From vaccine info to safety and data security — video transforms risk management communications into compelling content.
4 Trends We See for Video Marketing in 2021
With 2020 fading in the rearview, we’re already putting the finishing touches on the first 2021 projects and see clear …
2020 Leftover-Budget Stocking Stuffers
Small but powerful video projects bring joy to your 2021 marketing. It’s been a very joyous time at our house …
Benchmarking to Breakthrough
Breakthrough video begins with a great concept. Where do great concepts come from? Read on… The #1, most-frequently asked question …
Measuring the Offline Impact of Video Marketing
Like other digital advertising methods, video marketing offers a variety of performance metrics. Video campaigns in Google Ads, for example, …
Twitter Releases New Statistics on Video Marketing
As you probably know, YouTube isn’t the only channel for publishing and sharing your company’s videos. You’re probably already using …
Native vs Embedded Videos: Which Is Best?
How effective is video as part of a marketing campaign? Well, a recent survey found that over half of all …
Maximizing Holiday Sales With Video Marketing
Is your company prepared for the 2019 holiday shopping season? With retail sales in the United States expected to exceed …
What Are Bumper Video Ads?
When exploring some of the different video ad formats supported by YouTube — available through the Google Ads platform — …
