4 Video Marketing Tips to Convert Browsers Into Shoppers

Online video is an essential selling tool for countless companies. According to Google, four in five consumers have purchased a …

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How Average Viewing Time Affects the Performance of Your Videos

When using videos to promote your company and its products or services, you should pay close attention to average viewing …

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Are Explainer Videos Effective? These Statistics Say ‘Yes’

When planning a video marketing strategy for your company, you might be wondering whether to use explainer videos. A type …

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What Are Bumper Video Ads?

When exploring some of the different video ad formats supported by YouTube — available through the Google Ads platform — …

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The Surprising Ways Shoppers Use Video in Store

The widespread adoption of mobile broadband has revolutionized the way shoppers find and purchase products from local businesses. Using their …

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Facebook Provides Insight Into Video Ad Formats

With its massive base of 2.07 billion plus monthly users, Facebook is the perfect platform on which to promote your …

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Are Your Videos Mobile Friendly?

When producing videos for your business’s marketing and brand-building strategy, you should consider mobile compatibility. Just because a video loads …

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How to Promote Your YouTube Videos

YouTube is a powerful video marketing tool that can help your business attract more customers. According to TechCrunch, more than …

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Video Marketing on Instagram: 8 Tips to Follow

With more than 800 million active users as of September 2017, Instagram is one of the world’s most popular social …

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Exploring the Marketing Power of ‘How To’ Videos

As online video consumption continues to increase, more and more business owners are making it a part of their digital …

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