When exploring some of the different video ad formats supported by YouTube — available through the Google Ads platform — you’ll probably come across “bumper ads”. Originally launched in 2016, bumpers have become an increasingly popular video ad format. But, are they are a smart investment for your company’s digital marketing strategy? In this post, …
Category: Uncategorized
The Surprising Ways Shoppers Use Video in Store
The widespread adoption of mobile broadband has revolutionized the way shoppers find and purchase products from local businesses. Using their smartphone, shoppers can tap into the power of the internet to streamline their shopping experience. In fact, statistics show that 55% of shoppers watch online videos — typically using their smartphone or tablet — while …
Continue reading “The Surprising Ways Shoppers Use Video in Store”