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What is an Explainer Video?

More and more businesses are using explainer videos to reach and engage with their target audience. It’s become such an effective tactic, in fact, that YouTube is now filled with such videos. But unless you’re familiar with explainer videos, you might be wondering how they differ from traditional videos. In this post, we’re going to …

How to Use Video in a Landing Page

Designing an effective landing page requires a different approach than designing a typical website. The entire purpose of a landing page is to funnel visitors to a specific offer; therefore, less emphasis is placed on traditional website elements like navigation and content hierarchy. Instead, they should be designed and optimized to convert visitors into paying …