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Using Video to Drive Website Traffic

Traffic is a fundamental metric in determining the success of a business’s website. Whether it’s an e-commerce or local business, traffic equals conversions. Therefore, high-traffic websites typically generate more conversions than their lower traffic counterparts. Of course, there are dozens of ways to generate website traffic. You can advertise on pay-per-click (PPC) networks like Google …

What is a Whiteboard Video?

Not all videos are produced using the same cookie-cutter format or script. As explained in a previous blog post, some videos are produced with the goal of conveying how something works. Known as “explainer videos,” they’ve become a popular format for companies looking to connect with their respective audiences. However, another format that works well …

8 Big Uses for Corporate Video

If a picture is worth a thousand words, a video is worth a million — well, technically 1.8 million words, according to Forrester Research’s Dr. James McQuivey. As such, it’s become a fundamental tool used in corporate marketing. Using video, companies can connect with prospects and customers while increasing their brand’s visibility. If you’re still …