Nothing makes an impact like a personal testimonial. But, it’s not always convenient, practical or affordable to ask your customers, executives, industry experts and others to go to a studio or have a video crew come to them.
Our favorite thing about well-executed drone work: it provides perspectives that can’t be captured in any other way. The cost of aerial shooting is relatively low, compared to the dramatic impact and creative options gained by adding it.
Shooting a video on-site at your corporate offices or other facilities is a fairly common experience for most corporate marketing teams, but knowing how to prepare for the big shoot day is another story.
For more than a decade, Blue Marble and the marketing team at SAP have been creating all kinds of videos together, but one series in particular continues to be a hit.
The Think with Google research team discovered that the more video formats brands use to tell their story, the more likely they will be to capture consumer slice-of-mind.
Our advice? When you find a video agency that delivers great results while still being easy and fun to work with – stick with them – even if it’s not the kind of video they’ve produced for you before.
PrimeRx, a pharmacy management software company, came to us requesting a Brand Image video that would showcase who they are and what they care about – without any mention of products.