Shooting a video on-site at your corporate offices or other facilities is a fairly common experience for most corporate marketing teams, but knowing how to prepare for the big shoot day is another story.
For more than a decade, Blue Marble and the marketing team at SAP have been creating all kinds of videos together, but one series in particular continues to be a hit.
The Think with Google research team discovered that the more video formats brands use to tell their story, the more likely they will be to capture consumer slice-of-mind.
Our advice? When you find a video agency that delivers great results while still being easy and fun to work with – stick with them – even if it’s not the kind of video they’ve produced for you before.
PrimeRx, a pharmacy management software company, came to us requesting a Brand Image video that would showcase who they are and what they care about – without any mention of products.